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Marketing

No.	Topics
01	What is Marketing?
02	Evolution of Marketing Concepts (Production → Product → Selling → Marketing → Societal)
03	Core Marketing Concepts (Needs, Wants, Demand, Value, Satisfaction)
04	Marketing Mix (4Ps → 7Ps)
05	Market Segmentation, Targeting & Positioning (STP)
06	Branding & Brand Equity
07	Consumer Behaviour Basics
08	Marketing Environment (Micro & Macro)
09	Digital vs. Traditional Marketing
10	Holistic Marketing Approach
11	Role of Marketing Research
12	Marketing Information System (MIS)
13	Research Process (Problem, Design, Data, Analysis)
14	Qualitative vs. Quantitative Research
15	Sampling Methods
16	Consumer Decision-Making Process
17	Perception, Learning & Motivation in Consumer Behavior
18	Attitudes & Personality in Marketing
19	Culture & Social Factors Affecting Consumers
20	Customer Journey Mapping
21	Product Levels (Core, Actual, Augmented)
22	Product Life Cycle (PLC)
23	New Product Development (NPD) Process
24	Diffusion of Innovation (Rogers)
25	Product Line & Mix Strategies
26	Packaging & Labeling
27	Branding Strategies (Umbrella, Individual, Private Label)
28	Brand Positioning & Repositioning
29	Measuring Brand Equity (Aaker, Keller)
30	Global Branding Challenges
31	Role of Price in the Marketing Mix
32	Pricing Objectives
33	Cost-Based vs Value-Based Pricing
34	Competition-Based Pricing
35	Price Elasticity and Pricing Decisions
36	Market Skimming vs. Penetration Pricing
37	Psychological Pricing
38	Dynamic & Surge Pricing
39	International Pricing Strategies
40	Discounts, Allowances & Price Wars
41	Types of Distribution Channels (Direct, Indirect, Hybrid)
42	Channel Design Decisions
43	Retailing & Wholesaling
44	Franchising & Licensing Models
45	Logistics & Supply Chain Management
46	E-commerce Distribution
47	Omnichannel Strategies
48	Channel Conflict & Resolution
49	Emerging Trends (D2C, Quick Commerce)
50	Integrated Marketing Communication (IMC)
51	Advertising (Traditional & Digital)
52	Sales Promotion
53	Public Relations (PR) & Publicity
54	Personal Selling
55	Direct & Database Marketing
56	Content Marketing
57	Social Media Marketing
58	Influencer Marketing
59	Guerrilla & Ambush Marketing
60	Characteristics of Services (Intangibility, Inseparability, Variability, Perishability)
61	7Ps in Services Marketing
62	Service Quality (SERVQUAL Model)
63	Service Blueprints & Customer Experience
64	Managing Service Demand & Capacity
65	Relationship Marketing in Services
66	Service Recovery & Complaint Management
67	Technology in Services (Chatbots, AI, Automation)
68	Customer Loyalty Programs
69	Global Service Marketing Practices
70	Evolution of Digital Marketing
71	SEO & SEM Basics
72	Email Marketing
73	Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok)
74	Online Consumer Behavior
75	Content Strategy (Blogs, Videos, Reels)
76	Influencer & Affiliate Marketing
77	Mobile Marketing & Apps
78	Digital Analytics & KPIs
79	Future of Digital Marketing (AI, Metaverse, Web3)
80	Marketing Planning Process
81	BCG Growth-Share Matrix
82	Ansoff Growth Strategies
83	Porter’s Five Forces in Marketing
84	Competitive Positioning Strategies
85	Blue Ocean Strategy
86	Global Marketing vs. Local Adaptation
87	International Market Entry Strategies
88	Cross-Cultural Marketing Challenges
89	Sustainability & Green Marketing
90	Neuromarketing
91	Viral Marketing
92	Cause-Related Marketing
93	Event Sponsorship & Sports Marketing
94	Crisis Communication in Marketing
95	Ethics in Marketing
96	Customer Relationship Management (CRM)
97	Data Privacy & GDPR in Marketing
98	Current Marketing Trends (AI, Personalization, Subscription Models)