Definition

Chaffey (2015) defines email marketing as “sending commercial messages to a group of people using email, with the goal of enhancing relationships, driving sales, or encouraging engagement.”

Introduction

Email remains the quiet giant of digital marketing — personal, measurable, and still one of the highest ROI channels.

Explanation

1️⃣ Types of Emails: newsletters, promotions, transactional, re-engagement.
2️⃣ Key Elements: subject line, personalization, CTA, timing.
3️⃣ Metrics: open rate, click-through rate, conversion rate.
4️⃣ Tools: Mailchimp, ConvertKit, HubSpot.

Key Takeaways

Permission-based marketing builds trust.

Personalization boosts open and conversion rates.

Automation scales communication efficiently.

Real-World Case

Spotify’s “Year Wrapped” emails combine personalization with storytelling, leading to viral social sharing.
Reference: https://www.spotify.com