Definition

Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” — Public Relations Society of America (PRSA).

Introduction

PR is the art of earning attention instead of buying it. Publicity spreads your story through credibility, not cost.

Explanation

1️⃣ Media Relations – press releases, interviews.
2️⃣ Crisis Management – control narrative during negative events.
3️⃣ Corporate Social Responsibility (CSR) – build goodwill.
4️⃣ Publicity – unpaid media mentions or coverage.

Key Takeaways

PR influences trust more than paid ads.

Transparency and honesty are vital.

Crisis-handling defines long-term brand strength.

Real-World Case

Johnson & Johnson’s Tylenol Crisis (1982) is a PR textbook case — immediate recall, public transparency, and safety reforms rebuilt trust.
Reference: https://www.jnj.com