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Yum China Holdings

Yum China Business Model: Innovative Success Amid Industry Challenges

Introduction: Yum China Holdings is a leading restaurant company that operates and franchises various quick-service restaurant (QSR) brands in China. Established as a spin-off from its parent company, Yum! Brands Inc., in 2016, Yum China has established itself as a dominant player in the Chinese foodservice industry. This analysis will …