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Booking Holdings

Booking Holdings Business Model: Redefining Global Travel Amid Intense Competition

Introduction: Booking Holdings is a global leader in online travel and related services. Established in 1996, the company has built a portfolio of popular online travel brands, including Booking.com, Priceline.com, Agoda.com, Kayak.com, and Rentalcars.com. With a presence in over 220 countries and territories, Booking Holdings connects millions of travellers with …