Introduction Ambush marketing is a strategic approach brands use to associate themselves with high-profile events without securing official sponsorship rights. This method has gained significant attention, particularly in the competitive landscape of sports marketing, where major events attract substantial audiences. This case study focuses on AthletiX, a fictional sportswear company …
Introduction Commercial banks play a crucial role in the economy by facilitating financial transactions, providing credit, and managing risks, collectively contributing to financial stability. However, their practices and decisions can significantly impact this delicate equilibrium of financial stability. This case study examines the relationship between commercial banking practices and financial …
Introduction Hedge funds are pooled investment vehicles known for their ability to enhance market liquidity and influence market stability. To generate high returns, these funds employ sophisticated strategies—such as long/short equity, global macro, and event-driven investing. While hedge funds contribute to the efficient functioning of financial markets, they also introduce …
Introduction Ethical Responsibility in investing, also known as socially responsible investing (SRI), seeks to balance financial gains with positive societal outcomes. SRI uses environmental, social, and governance (ESG) principles to guide investment decisions. This case study explores how SRI portfolios perform compared to traditional and hybrid portfolios, analyzing financial performance, …