Introduction The 4 Ps of Marketing —product, Price, Place, and Promotion—are critical in shaping consumer perception, market share, and brand loyalty. This case study focuses on how EcoFresh, a startup established in 2020, leveraged the four Ps to introduce and expand its eco-friendly line of home cleaning products. By examining EcoFresh’s strategy, …
Introduction This case study examines the concept of kinked demand in an oligopolistic market, where a few large firms dominate and compete closely. We explore how kinked demand influences price rigidity, strategic firm behaviour, and market dynamics. The scenario offers students practical opportunities to analyze business decisions, assess strategic responses, …