Introduction Export marketing is a pivotal strategy that enables businesses to extend their reach beyond domestic markets by promoting and selling products or services internationally. This case study explores the fictional company EcoGreen Products, a leader in sustainable consumer goods manufacturing, which aims to leverage export marketing to expand its …
Introduction Ambush marketing is a strategic approach brands use to associate themselves with high-profile events without securing official sponsorship rights. This method has gained significant attention, particularly in the competitive landscape of sports marketing, where major events attract substantial audiences. This case study focuses on AthletiX, a fictional sportswear company …
Introduction In today’s fast-paced technology landscape, new product development (NPD) is essential for companies seeking to remain competitive and responsive to evolving consumer preferences. The ability to innovate and launch effective products can determine a company’s market success or failure. This case study explores InnovateTech, a fictional technology firm renowned …
Introduction In today’s competitive marketplace, brand partnerships have emerged as a powerful strategy for companies seeking to amplify their reach and enhance their value proposition. This case study focuses on the fictional collaboration between FreshEats, a health-oriented meal kit delivery service, and FitLife, a renowned fitness apparel and gear company. …
Introduction In today’s rapidly evolving digital age, marketing approaches are pivotal in shaping brand success, particularly within the competitive cosmetics industry. This case study explores two fictional brands, GlamorGaze and TimelessBeauty, each employing distinct marketing strategies. Glamorgan is a modern cosmetics brand that taps into the growing power of influencer …
Introduction In today’s competitive retail landscape, effective retail marketing is essential for driving sales, attracting customers, and fostering brand loyalty. This case study centres on the fictional mid-sized retailer FashionHub, which specializes in affordable, trendy apparel for men and women. FashionHub employs a multichannel retail marketing strategy, including in-store promotions, …
Introduction The 4 Ps of Marketing —product, Price, Place, and Promotion—are critical in shaping consumer perception, market share, and brand loyalty. This case study focuses on how EcoFresh, a startup established in 2020, leveraged the four Ps to introduce and expand its eco-friendly line of home cleaning products. By examining EcoFresh’s strategy, …
Building a strong brand is crucial for companies aiming to shape consumer perceptions and gain market prominence. However, even the most well-constructed brands can face branding failure, often due to the complexities of differing markets. This case study analyzes the hypothetical eco-friendly brand FreshHome, which struggled with branding failure in …
Introduction This case study examines how a misallocated government budget can disrupt economic stability, focusing on the Fast-Moving Consumer Goods (FMCG) sector. Misjudgments in budget allocation can distort market dynamics, create artificial demand, and increase inflation. The government of the fictional country Econoland has used its budget to provide subsidies …
Introduction This case study explores the complex dynamics surrounding bailouts, focusing on government intervention in the financial sector after the 2008 global economic crisis. The narrative examines the rationale behind these actions, the criticisms they triggered, and their long-term impact on economic recovery and public trust. Students will assess key …