Introduction Ambush marketing is a strategic approach brands use to associate themselves with high-profile events without securing official sponsorship rights. This method has gained significant attention, particularly in the competitive landscape of sports marketing, where major events attract substantial audiences. This case study focuses on AthletiX, a fictional sportswear company …
Introduction A robust multichannel marketing strategy is critical for reaching diverse customer segments and maximizing brand impact in the modern, competitive marketplace. Multichannel marketing uses digital and physical channels, such as websites, social media, email, influencer partnerships, and retail presence, to establish meaningful customer interactions at every stage of their …