Showing 1-10 of 226 results
Introduction In today’s competitive retail landscape, effective retail marketing is essential for driving sales, attracting customers, and fostering brand loyalty. This case study centres on the fictional mid-sized retailer FashionHub, which specializes in affordable, trendy apparel for men and women. FashionHub employs a multichannel retail marketing strategy, including in-store promotions, …
Introduction A robust multichannel marketing strategy is critical for reaching diverse customer segments and maximizing brand impact in the modern, competitive marketplace. Multichannel marketing uses digital and physical channels, such as websites, social media, email, influencer partnerships, and retail presence, to establish meaningful customer interactions at every stage of their …
