Introduction In today’s rapidly evolving digital age, marketing approaches are pivotal in shaping brand success, particularly within the competitive cosmetics industry. This case study explores two fictional brands, GlamorGaze and TimelessBeauty, each employing distinct marketing strategies. Glamorgan is a modern cosmetics brand that taps into the growing power of influencer …
Introduction Influencer marketing has reshaped modern advertising, offering brands a direct channel to engage audiences by partnering with famous social media figures. In this case study, we examine Glow Beauty, a cosmetics brand specializing in organic, cruelty-free products, and its recent influencer marketing campaign. Through collaborations with social media influencers, …