Introduction In today’s competitive retail landscape, effective retail marketing is essential for driving sales, attracting customers, and fostering brand loyalty. This case study centres on the fictional mid-sized retailer FashionHub, which specializes in affordable, trendy apparel for men and women. FashionHub employs a multichannel retail marketing strategy, including in-store promotions, …
Introduction The 4 Ps of Marketing —product, Price, Place, and Promotion—are critical in shaping consumer perception, market share, and brand loyalty. This case study focuses on how EcoFresh, a startup established in 2020, leveraged the four Ps to introduce and expand its eco-friendly line of home cleaning products. By examining EcoFresh’s strategy, …
Introduction This case study examines how a misallocated government budget can disrupt economic stability, focusing on the Fast-Moving Consumer Goods (FMCG) sector. Misjudgments in budget allocation can distort market dynamics, create artificial demand, and increase inflation. The government of the fictional country Econoland has used its budget to provide subsidies …
Introduction This case study explores the complex dynamics surrounding bailouts, focusing on government intervention in the financial sector after the 2008 global economic crisis. The narrative examines the rationale behind these actions, the criticisms they triggered, and their long-term impact on economic recovery and public trust. Students will assess key …
Introduction This case study explores the challenges faced by SoleFit, a fictional startup operating in the competitive shoe market. Like many startups, SoleFit began with high ambitions, identifying a gap in the local footwear industry by offering stylish and affordable shoes. The company sourced its shoes from Chinese manufacturers known …
Introduction In this case study, we explore the profound impact of rampant credit card fraud on the economy of a fictional nation known as Econland. The rise in credit card fraud has destabilized various economic sectors and triggered a significant downturn in the country’s GDP. The alarming situation presents an …
Introduction This case study examines the profound economic consequences following the large-scale privatization of public sectors in the fictional country of Privatisia. The government’s ambitious decision to shift most public enterprises into private hands has led to a cascade of challenges, including significant job losses and a surge in unemployment. …
Introduction This case study examines the serious challenge faced by Agraria, a developing nation heavily reliant on wheat for food security and economic stability. Agraria is currently grappling with the complexities of balancing demand and supply due to a severe wheat shortage caused by unpredictable weather events. Climate change has …
Introduction This case study closely examines the challenges faced by Alpha Manufacturing Ltd. when it encountered a sudden economic crisis triggered by a severe shortage of critical raw materials. The situation unfolded unexpectedly, leaving the company grappling with multiple issues across production, finance, and customer relations. The disruption in the …
Introduction This case study examines the concept of kinked demand in an oligopolistic market, where a few large firms dominate and compete closely. We explore how kinked demand influences price rigidity, strategic firm behaviour, and market dynamics. The scenario offers students practical opportunities to analyze business decisions, assess strategic responses, …