Introduction The 4 Ps of Marketing —product, Price, Place, and Promotion—are critical in shaping consumer perception, market share, and brand loyalty. This case study focuses on how EcoFresh, a startup established in 2020, leveraged the four Ps to introduce and expand its eco-friendly line of home cleaning products. By examining EcoFresh’s strategy, …
Building a strong brand is crucial for companies aiming to shape consumer perceptions and gain market prominence. However, even the most well-constructed brands can face branding failure, often due to the complexities of differing markets. This case study analyzes the hypothetical eco-friendly brand FreshHome, which struggled with branding failure in …