Introduction Ambush marketing is a strategic approach brands use to associate themselves with high-profile events without securing official sponsorship rights. This method has gained significant attention, particularly in the competitive landscape of sports marketing, where major events attract substantial audiences. This case study focuses on AthletiX, a fictional sportswear company …
Introduction In today’s rapidly evolving digital age, marketing approaches are pivotal in shaping brand success, particularly within the competitive cosmetics industry. This case study explores two fictional brands, GlamorGaze and TimelessBeauty, each employing distinct marketing strategies. Glamorgan is a modern cosmetics brand that taps into the growing power of influencer …
Introduction In today’s competitive retail landscape, effective retail marketing is essential for driving sales, attracting customers, and fostering brand loyalty. This case study centres on the fictional mid-sized retailer FashionHub, which specializes in affordable, trendy apparel for men and women. FashionHub employs a multichannel retail marketing strategy, including in-store promotions, …