Curriculum
- 18 Sections
- 18 Lessons
- Lifetime
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- Nature and Characteristics of Services2
- Emergence of the Services Economy2
- Different Perspective of Service Quality2
- Dimensions of Service Quality2
- The Gap Model of Service Quality2
- The Service Encounter2
- Creating a Service Culture2
- Market Positioning2
- New Service Development and Process Design2
- Service Planning2
- Service Operation Management2
- Performance Measurement in Services2
- Balancing and Managing Demand and Capacity2
- Yield Management in Services2
- Customer Loyalty2
- Service Quality2
- Service Strategies2
- Delivering Services on the Web2