Curriculum
- 102 Sections
- 0 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Marketing: Scope and Concepts1
- Understanding the Marketplace and Consumers1
- Consumer Markets and Consumer Buying Behaviour1
- Business Markets and Business Buyer Behaviour1
- Designing a Customer-driven Strategy and Mix: Creating Value for Target Customer1
- Products, Services and Brands: Building Customer Value1
- New Product Development and Product Life Cycle Strategies1
- Pricing: Understanding and Capturing Customer Value1
- Managing Marketing Channels1
- Integrated Marketing Communications1
- Marketing Communication Tools (Promotion Mix)1
- Sales Management1
- Creating Competitive Advantage1
- The Global Marketplace1
- Sustainable Marketing1
- Introduction to Event Management1
- Concept and Design of Events1
- Event Feasibility and Legal Compliance1
- Marketing and Promotion of Event1
- Financial Management1
- Risk Management1
- Planning for Events and Event Proposal1
- Protocol and Staging1
- Staffing1
- Leadership1
- Operations, Logistics, Safety and Security Management1
- Crowd Management and Evacuation1
- Monitoring, Control and Evaluation1
- Careers in Event Management1
- Introduction to Management Control Systems1
- Strategic Management Framework1
- Behavioural Considerations1
- Responsibility Centres1
- Transfer Pricing1
- Strategic Planning for Management Control1
- Budgeting: Tool for Management Control1
- Management Control through Variance Analysis1
- Performance Measure Systems1
- Interactive Control1
- Management Compensation1
- Management Control for Differentiated Strategies1
- Management Control of Service Organization1
- Management Control of MNC’s1
- Management Information Systems1
- Information Systems in the Enterprise1
- IT Impacts1
- Electronic Commerce and the Digital Organization1
- Business Hardware Software and IT Infrastructure1
- Business Networks and Telecommunications1
- Future of Networking Technologies1
- Databases and Data Warehouses1
- The Wireless Revolution1
- Enhancing Decision-Making for the Digital Firm1
- Managing Knowledge in the Digital Firm1
- Intelligent Techniques1
- Redesigning the Organization with Information Systems1
- Alternative Systems Building Approaches1
- Materials Management: An Introduction1
- ABC Analysis1
- Codification and Standardization1
- Purchasing Management1
- Negotiation1
- Supply Chain Management1
- Selection of Suppliers1
- Inventory Management1
- Inventory Control1
- Value Analysis1
- Purchasing Research1
- Stores Management1
- Evaluation of Materials Management1
- Computers in Materials Management1
- Introduction to Product Management1
- Marketing Planning1
- Competitor Analysis1
- Market Potential and Sales Forecasting1
- Developing Product Strategies1
- Extension1
- Brand and Brand Management1
- Brand Equity1
- Strategic Brand Management Process1
- Identifying and Establishing Brand Positioning1
- Planning and Implementing Brand Marketing Programs1
- Measuring and Interpreting Brand Performance1
- Growing and Sustaining Brand Equity1
- Managing Brand Over Time1
- Rural Marketing – An Introduction1
- Rural Marketing Environment1
- Rural Marketing Model1
- Rural Consumer Behaviour1
- Rural Consumer1
- Rural Marketing Research1
- Segmenting, Targeting and Positioning1
- Rural Product Strategy1
- Pricing Strategies1
- Distribution Strategies of Rural Market1
- Promotion Strategies for Rural Market1
- Principles of Innovation1
- Rural and Urban Markets1
- Corporate Sector in Agri-Business1
- Marketing of Agricultural Produce1
- Marketing in Small Towns1
- Role of Microfinance in Rural India1