1 – Marketing: Scope and Concepts

Marketing: Scope and Concepts (Marketing Quiz)

2 – Understanding the Marketplace and Consumers

Understanding the Marketplace and Consumers (Marketing Quiz)

3 – Consumer Markets and Consumer Buying Behaviour

Consumer Markets and Consumer Buying Behaviour (Marketing Quiz)

4 – Business Markets and Business Buyer Behaviour

Business Markets and Business Buyer Behaviour (Marketing Quiz)

5 – Designing a Customer-driven Strategy and Mix: Creating Value for Target Customer

Designing a Customer-driven Strategy and Mix: Creating Value for Target Customer (Marketing Quiz)

6 – Products, Services and Brands: Building Customer Value

Products, Services and Brands: Building Customer Value (Marketing Quiz)

7 – New Product Development and Product Life Cycle Strategies

New Product Development and Product Life Cycle Strategies (Marketing Quiz)

8 – Pricing: Understanding and Capturing Customer Value

Pricing: Understanding and Capturing Customer Value (Marketing Quiz)

9 – Managing Marketing Channels

Managing Marketing Channels (Marketing Quiz)

10 – Integrated Marketing Communications

Integrated Marketing Communications (Marketing Quiz)

11 – Marketing Communication Tools (Promotion Mix)

Marketing Communication Tools (Promotion Mix) (Marketing Quiz)

12 – Sales Management

Sales Management (Marketing Quiz)

14 – The Global Marketplace

The Global Marketplace (Marketing Quiz)

15 – Sustainable Marketing

Sustainable Marketing (Marketing Quiz)