Curriculum
- 15 Sections
- 15 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- 1- Introduction To Consumer Behaviour2
- 2- Consumer Attitudes2
- 3- Consumer Behaviour and Marketing2
- 4- Consumer Decision-making Process2
- 5- Consumer Learning2
- 6- Consumer Motivation2
- 7- Consumer Perception2
- 8- Consumer Personality2
- 9- Consumer Research2
- 10- Culture and Consumer Behaviour2
- 12 - Attitude Formation and Change2
- 11- Family Influences2
- 13- Opinion Leadership and Diffusion of Innovation2
- 14- Reference Group Influences2
- 15- Sub Culture and Cross Culture2
