U
| Concept | Definition |
|---|---|
| Underpromise and Overdeliver | A strategy where businesses commit to less than what they can deliver, then exceed expectations when fulfilling those commitments. |
| Understanding | The ability to comprehend and interpret information accurately, facilitating effective communication. |
| Unbiased Communication | Communication that is free from prejudice, favoritism, or discrimination, ensuring fair and equitable information dissemination. |
| Uncertainty avoidance | According to Hofstede, the degree to which people in a culture feel threatened by, and attempt to avoid, ambiguous situations. |
| Uncertainty reduction theory | Point of view that claims uncertainty motivates communication and certainty reduces the motivation to communicate. |
| Unified Communication | Integration of various communication channels, such as voice, video, messaging, and collaboration tools, into a cohesive platform. |
| Uncontrolled media | Those media whose actions are not under the public relations practitioner’s control, such as community newspapers and radio. |
| Underutilization | The failure to make effective or adequate use of resources, resulting in inefficiency and suboptimal performance. |
| Unplanned Communication | Informal or spontaneous communication that occurs without prior preparation or scheduling. |
| Unstructured Data | Information that doesn’t have a predefined data model or organizational structure, often requiring advanced analysis techniques. |
| Unsolicited Proposal | A business proposal submitted to a potential client or customer without a specific request or invitation. |
| Unsolicited application letter | An application letter written to an organization that has not advertised a vacancy; also called a prospecting letter. |
| Usability | The degree to which a product, system, or document can be used by specified users to achieve specific goals effectively and efficiently. |
| User Experience (UX) | The overall experience a person has when interacting with a product, system, or service, encompassing usability, accessibility, and satisfaction. |
| User Interface (UI) | The visual elements and design of a product or system that users interact with, including screens, pages, buttons, icons, and other visual elements. |
| User-friendly | Characteristics of products, interfaces, or documents that are easy to use and understand for the end-users. |
| Utilization | The effective use or deployment of resources, such as time, manpower, or technology, to achieve organizational goals. |
| Utility | The perceived value or usefulness of a product, service, or information, contributing to its desirability and effectiveness. |
| Urgent Communication | Messages or information that require immediate attention and response due to their time-sensitive nature. |