P
| Concept | Definition |
|---|---|
| Persuasion | The process of influencing attitudes, beliefs, or behaviours to achieve a specific outcome or goal. |
| Public Relations (PR) | Strategic communication efforts are aimed at building and maintaining a positive image and relationship with the public, customers, employees, and other stakeholders. |
| Proactive Communication | An approach that involves taking initiative to communicate information, address potential issues, and anticipate future needs before they arise. |
| Passive Communication | A style where individuals are less expressive and may avoid expressing their thoughts, needs, or opinions clearly, often leading to misunderstandings. |
| Professionalism | Conducting oneself with a high standard of behaviour, ethics, and communication in a business or work setting. |
| Power Dynamics | The interactions and relationships among individuals or groups that involve the distribution and exercise of influence, authority, and control within an organization. |
| Peer Review | Evaluation and feedback provided by colleagues or peers, often used to assess the quality of work, research, or communication within a professional context. |
| Personal Branding | The intentional effort to create and manage a positive and distinctive image of oneself in personal and professional contexts. |
| Proposal | A formal written document outlining a plan, idea, or project, often submitted to gain approval, funding, or support. |
| Perception | The way individuals interpret and make sense of information, including how they perceive messages, people, and situations in a business context. |
| Precedent | A previous example or decision that serves as a guide or reference in making similar decisions or judgments. |
| Privacy | The right to keep personal information protected and not disclosed without consent, especially in the context of communication and data handling. |
| Process Communication | A model of communication that emphasizes understanding and adapting to individuals’ unique communication styles and preferences, developed by Taibi Kahler. |
| Personalization | Tailoring communication to the individual recipient, considering their preferences, interests, and characteristics to enhance engagement and relevance. |
| Productivity | The measure of efficiency and output in completing tasks, projects, or work, often influenced by effective communication and collaboration. |
| Press Release | A written communication directed to the media to announce news, events, or updates related to a company or organization, with the goal of securing media coverage. |
| Project Management | The planning, organization, and coordination of tasks, resources, and timelines to achieve specific goals or deliverables within a defined project. |
| Problem-solving | The process of identifying, analyzing, and resolving challenges or issues in a systematic and effective manner, often involving collaboration and communication. |
| Positive Feedback | Constructive input that reinforces and acknowledges desired behaviors, performance, or outcomes, contributing to employee motivation and improvement. |
| Passive-Aggressive Communication | An indirect and often negative communication style that involves expressing hostility or resistance in an unassertive manner, creating tension and misunderstanding. |
| Performance Appraisal | The formal evaluation and assessment of an employee’s job performance, skills, and contributions, typically conducted periodically by a supervisor or manager. |
| Personal Development Plan | A structured framework outlining an individual’s goals, objectives, and actions for self-improvement and professional growth, often including communication skill development. |
| Podcast | An audio program, typically episodic, that is available for streaming or download on digital platforms, often used for informative or entertainment purposes in business contexts. |
| Paralanguage | Nonverbal elements of speech, such as tone, pitch, rate, and volume, which convey additional meaning and nuance beyond the actual words spoken. |
| Public Speaking | The act of delivering a speech or presentation to an audience, often with the goal of informing, persuading, or entertaining, and requiring effective communication skills. |
| Partnership | A formal agreement between two or more parties to collaborate and work together for mutual benefit, often involving effective communication and coordination. |
| Personal Growth | The ongoing development and improvement of one’s skills, knowledge, and qualities, often driven by self-awareness, learning, and effective communication. |
| Peer-to-Peer Communication | Direct communication between individuals of similar status or hierarchical levels within an organization, fostering collaboration, information-sharing, and teamwork. |
| Punctuation | The use of symbols, such as periods, commas, and question marks, in written communication to convey meaning, structure, and clarity in sentences and paragraphs. |
| Parallelism | Using similar grammatical structure to express similar ideas. |
| Paraphrase | A summary or restatement of a passage in one’s own words. |
| Parliamentary procedure | Written rules of order that permit the efficient transaction of business in meetings. |
| Passive voice | The sentence form in which the subject receives the action expressed by the verb. |
| Pie chart | A circle graph whose area is divided into component wedges. |
| Plagiarism | Using another person’s words or ideas without giving proper credit. |
| Platitude | A trite, obvious statement. |
| Primary data | Data collected by the researcher to solve the specific problem at hand. |
| Paralanguage | Vocal (but nonverbal) dimension of speech; the manner in which something is said rather than what is said. |
| Parasocial relationship | The tendency of some audience members to identify with media figures (such as celebrities or fictional characters) as though an interpersonal relationship has been established. |
| Pathos | Aristotelian concept associated with persuasion; the emotive aspects of the speech and audience. |
| Plagiarism | Use of another person’s information, language, or ideas without citing the originator and making it appear that the user is the originator. |
| Planned publicity | Publicity that is the planned result of a conscious effort to attract attention to an issue, event, or organization. |
| Prejudice | Prejudging others using positive or negative attitudes based on stereotypes rather than information about a specific individual. |
| Print epoch | Third era in media history of civilization. Invention of the printing press made it possible to mass-produce written materials so that reading was no longer restricted to elite members of society. |
| Proxemics | Study of the use of space and of distance between individuals when they are communicating. |