D
| Concept | Definition |
|---|---|
| Dangling expression | Any part of a sentence that does not logically connect to the rest of the sentence. |
| Denotation | The literal, dictionary meaning of a word. |
| Derived benefit | The benefit a potential customer would receive from using a product or service. |
| Direct organizational plan | A plan in which the major purpose of the message is communicated first, followed by any needed explanation. |
| Direct quotation | The exact words of another. |
| Documentation | Giving credit to another person for his or her words or ideas that you have used. |
| Drafting | Composing a preliminary version of a message. |
| Decentralization | The extent to which authority and decision-making are spread throughout all levels of an organization rather than being reserved for top management (centralization). |
| Decentralized networks | Communication networks in which all members play an equal role in the transmittal of information. |
| Decoding | Process of translating a message into the thoughts or feelings that were communicated. |
| Defensive communication | Behaviour, which occurs when a person perceives or anticipates a threat in an interaction. |
| Democratic leadership style | The leader seeks group members participation in determining group goals and procedures. |
| Dominant style | Tendency to lead and take control in social situations. |
| Downsizing | The process of adjusting downward the number of employees required to perform jobs in newly designed organizations. |
| Downward communication | Communication from higher members of the organization (i.e., managers, vice-presidents) to members lower in the organizational hierarchy (subordinates). |
| Dyad | A two-person communication system. |