B
| Concept | Definition |
|---|---|
| Bar chart | A graph with horizontal or vertical bars representing values. |
| Brainstorming | Jotting down ideas, facts, possible leads, and anything else that might help construct a message. |
| Buffer | A neutral and supportive opening statement designed to lessen the impact of negative news. |
| Business Etiquette | The practice of polite and appropriate behaviour in a business setting. |
| Belief | An expectation about the way some event or sequence of events will occur. |
| Benchmarking | The process of seeking to improve quality by comparing one’s products or services with the best products or services of others. |
| Bureaucracy | Organization characterized by hierarchical chains of command and power, each with a separate function. The organization is governed by rules accepted by the members for efficient mass administration. |
| Body language | Nonverbal communication through gestures, facial expressions, posture, and other forms of physical behaviour. |
| Business letter | A formal written document is used for professional communication. It may include various types, such as cover letters, inquiry letters, complaint letters, and more. |
| Business plan | A written document that outlines a company’s goals and the strategy it will use to achieve them. It typically includes information about the company, its products or services, market analysis, and financial projections. |
| Business proposal | A written offer from a seller to a prospective buyer outlining the terms and conditions of a potential transaction. It provides detailed information about the product or service being offered, pricing, and other relevant details. |