Definition
Serve a narrow, well-defined segment better than anyone else, charging a premium for tailored value.

Introduction
Big markets hide underserved micro-jobs-to-be-done. Owning a niche can yield superior margins and defensibility.

Explanation

Find the niche: extreme use cases, unmet compliance, subculture aesthetics, specialized workflows.

Tailor deeply: features, service levels, community, language/terminology.

Unit economics: high LTV via loyalty, low churn; CAC reduced by word-of-mouth.

Expansion path: adjacent niches with shared capabilities.

Key Takeaways

Clarity beats breadth; say no to off-segment requests.

Build community and thought leadership around the niche.

Sequence expansion to preserve brand meaning.

Real-World Case
Porsche focused on high-performance sports cars with a distinct driving experience, then expanded adjacently (SUVs) without losing core brand power.