Definition
Corporate strategy that re-architects operations and business models around data, software, automation, and ecosystems; platforms enable multi-sided value creation.

Introduction
Digital isn’t IT uplift; it’s strategic redesign: data pipelines, product-led growth, AI-assisted decisions, and partner ecosystems that compound network effects.

Explanation

Operating model shift

From project to product operating model; cross-functional pods; API-first.

Data & AI flywheel

Collect → unify → activate; feedback loops into pricing, personalization, supply.

Platform thinking

Build multi-sided markets (buyers/sellers; developers/users); governance of access, pricing, and quality.

Value capture

Subscriptions, transactions, ads, data services; bundle to raise switching costs.

Transformation governance

North-star metrics, phased roadmaps, tech debt pay-down, change management.

Key Takeaways

Treat data as a first-class asset with governance.

Platforms win via participation + rules, not just features.

Culture/skills are as critical as tech.

Real-World Case
Adobe transformed from perpetual licenses to Creative Cloud subscriptions, building a data-rich platform (Experience Cloud) that deepened ecosystem ties.
Reference: https://www.adobe.com