Definition

Customer loyalty is the commitment to repurchase or recommend despite competitive offers.

Explanation

Behavioral Loyalty: Repeated purchase.

Attitudinal Loyalty: Emotional preference.

Drivers: Satisfaction, trust, switching barriers, personal connection.

Retention Tactics: Loyalty programs, personalization, community building, predictive CRM.

Case : Starbucks Rewards

Mobile app links payment, points, and personalized offers, creating habitual purchase loops.
Reference: https://www.starbucks.com