Definition
Ethical relativism is the idea that morality depends on cultural norms and no universal moral truth applies to all societies.

Introduction
Globalization challenges ethical uniformity. What’s acceptable in one culture may offend another—requiring sensitivity without sacrificing core values.

Explanation
1️⃣ Cultural Flexibility – Adapt business practices to local ethics.
2️⃣ Universal Values – Honesty, fairness, and human rights are non-negotiable.
3️⃣ Gray Areas – Gift-giving, negotiation style, workplace hierarchy.
4️⃣ Balance – Respect local norms but never justify exploitation.
5️⃣ Policy Design – Multinationals need “glocal” ethics codes.

Key Takeaways

Culture informs, but should not excuse misconduct.

“When in Rome” has ethical limits.

Diversity demands humility and judgment.

Real-World Case
Coca-Cola adapts marketing tone across cultures yet maintains strict global standards for labor and sustainability.
Reference: https://www.coca-cola.com