Definition
CSR strategy is a planned approach to integrate social and environmental goals into business operations and measure their impact.

Introduction
Unplanned charity is kindness; planned CSR is leadership. A strategy ensures every rupee spent creates measurable change.

Explanation
1️⃣ Assessment – Identify core issues relevant to business and society.
2️⃣ Alignment – Link CSR to mission and SDGs.
3️⃣ Partnerships – Work with NGOs and governments.
4️⃣ Implementation – Set timelines and responsible teams.
5️⃣ Measurement – Use KPIs for impact and transparency.

Key Takeaways

Strategy multiplies impact.

Partnerships ensure scale and expertise.

Measurement drives credibility.

Real-World Case
ITC Ltd. implements “Mission Sunshine,” linking CSR with sustainable agriculture and livelihoods.
Reference: https://www.itcportal.com