Case Scenarios – Marketing
Read the situation, pick your move, then see what the brand actually did and what you can learn.
Marketing scenarios (newest first)
- Uber – Rebuilding Brand Trust After Scandals (Marketing)
- Patagonia – “Don’t Buy This Jacket” and Purpose-Driven Marketing (Marketing)
- Amazon – Creating Prime Day as a Brand-Owned Festival (Marketing)
- Spotify – Choosing the Freemium Model (Marketing)
- McDonald’s – Deciding on All-Day Breakfast (Marketing)
- Airbnb – Pivoting Marketing During COVID-19 (Marketing)
- Tesla – Growing Without Traditional Advertising (Marketing)
- Dove – Building the Real Beauty Platform (Marketing)
- Coca-Cola – The New Coke Backfire (Marketing)
- Nike – Taking a Stand with Colin Kaepernick (Marketing)
- Zara – Fast Fashion Slowdown Under EU Pressure (Marketing)